All Posts Business Guide



While you need people to believe in your product and service as being worth their patronage, the process of belief begins with you the producer/seller/provider.

You do not expect others to believe in the authenticity and genuineness of what you offer on the business scale when your body language, your undertones and other behaviours you exhibit suggest that you lack faith in your own business.

Your business needs a support system to succeed, and one of the vital elements of that system is your belief in it. For instance, if someone gives you a task to perform and that person himself/herself does not believe in your capacity to perform the given task and doubts you instead, it is just natural that you cannot perform effectively and efficiently enough to meet his/her expectation, as you begin to lack an essential fuel for the performance of that task. The same goes for doing business. You must believe in what you do. You must look at your business as having the wherewithal to stand the test of time, fully satisfy the needs of your customers and clients, and soundly compete with other such products and services in the market.

Belief happens in the mind. It is however, natural that when you believe in the business that you are doing, your belief will translate into how you go about it, how you talk about it and how you act towards it. Your words, attitude and actions become tailored according to that sense of belief, and this has a way of positively infecting the people you are selling your products and services to at every given time.

Belief in your business goes hand in hand with self-belief. When engaging in a business venture, you do not need to entertain a defeatist or self-doubting mentality, nor should you pay any attention to questions that are borne out of negativity. Rather than ask whether people will believe in your products and services, ask whether YOU believe in them.  Rather than ask whether your products and services can stand shoulder-to-shoulder with those of your competitors, ask yourself what you need to do to make yours stand out among the rest.

Everyone who has succeeded significantly in anything first had to believe deep-down that they could. There is nothing more important than absolute belief that YOU CAN, BECAUSE YOU CAN. And, please note: YOU ARE YOUR NUMBER ONE SOURCE OF ENCOURAGEMENT!

Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

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