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The common principle of business is that the party providing the commodity or service needs the person obtaining it to part with his/her money or other resources. To the latter, these resources are hard-earned, and so it becomes very difficult to part with them. He wants to be sure that he is getting the best possible value for his money.

The onus then falls on the service/commodity provider to demonstrate absolute integrity. Trustworthiness is fundamental to maintaining a consistent flow of patronage. As a businessperson, you have to make people have total rest of mind when they transact with you. Keep to business appointments; let your yes be yes, and keep to the terms of agreement in the particular business, be it with your associates/partners or with your clients and customers.

Essentially, do not sacrifice standard on the altar of profit, because customers may eventually run away when they discover the truth. This can serve to forge a negative reputation about you and your business, and setbacks will begin to happen.

Let your business values and principles be founded on integrity. Maintaining a good standard gives you more money and a higher turnover in the long run. It is necessary that you carry out self assessment from time to time. Try to put yourself in your clients and customers’ position and see if the way your conduct your business is worthy of complete trust. Always ask yourself the question: “Can I be trusted?” If your answer is anything short of a capital YES, then your trust account is simply faulty. And that is a big minus, a bad business in the business of doing business. BE TRUSTWORTHY!

Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

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