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DOING BUSINESS AS A WOMAN

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DOING BUSINESS AS A WOMAN

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Business for women is mandatory in order for them to attain the financial independence that humans so desperately crave. This is especially because a woman is the more vulnerable of the genders in virtually all societies.

A woman can usually be victimized and maltreated by the opposite sex just because she is limited in one way or another, especially in physical strength and in finances. A woman is likely going to be abused by her husband when she is totally dependent on him. Women are therefore strongly advised to engage in business in order to support their husbands and earn more of their husbands’ respect. We women have over time been given all sorts of tags that seek to relegate us to the background, and, rather than compound the situation by allowing ourselves to be looked upon as liabilities, it is high time we rose up to the occasion and proved ourselves as assets. Gone are the days when men provided all the needs in the home. As a woman today, you are assessed and rated more on the basis of the economic benefits that you are bringing to the table at home.

There are various examples of successful businesswomen to draw inspiration from, two among whom are Oprah Winfrey and Africa’s own Funsho Alakija. In addition, several women seeking to maintain a balance are establishing empowerment projects for women to learn skills, and women must not overlook such great opportunities that can liberate them financially, as they will be eventually propelled to establish their own business.

Come to think of it, a lot of businesses use women as their sales and advertisement agents. This is not for nothing. It is definitely because women are seen as having a worthy appeal. So, instead of making ourselves willing tools in the hands of male folks and for their profit-making agenda, we can turn our feminine appeal and allure into business advantages for ourselves. This is not suggesting that women should engage in illicit and undignified acts, though.

There are numerous cases of how challenging it becomes for a lot of women who become the breadwinners of their families upon the demise of their husbands, especially when the in-law factor common to most African societies sets in, with the woman being stripped of virtually everything by inconsiderate in-laws. In view of the uncertainty of life, a woman must be prepared beforehand for every possible scenario. It is however, unfortunate that some women make excesses about not having time to do business because they have to take care of their children, the same children for whose sake the even need to engage in business in the first place. In the final analysis, none of the people to whom you are making excuses will bear the burden of your challenges more than you.

Inasmuch as a woman needs formal education, training, especially managerial and business training becomes more essential eventually, as TRAINING MAKES PERFECT.

Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

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