All Posts Business Guide


As social animals, networking is part of our lives. It is a daily activity that occurs naturally as long as we meet or talk with other people.

By networking, we are not just talking about the 21st -century business promotion/advertisement on the internet; we are looking at the process of meeting new people in a business or social context.

This is a highly useful tool in business, as it affords you as an individual the opportunity to promote your products and services through the simplest of ways.

All you need to do is to talk to as many people as you can about yourself and the business you do.

Networking in business is the process of establishing a mutually beneficial relationship with other business people, as well as with potential clients/customers to tell them about your business.

There are numerous ways of building a network for your business. For instance, you can get the people you know through your mobile device’s phonebook. Other viable platforms include Facebook, Instagram, Youtube, and Twitter.

The people you network with via these channels can help you reach out to their own contacts, and the chain can continue.

Whenever you communicate with others, networking is taking effect. Such forums can be cultivated for business benefits.

If you do not have an organized network, you can make deliberate efforts to join social/business groups, attend networking events, and take up membership with networking forums on and off the internet.  For instance, there is SHE TRADE, an international body that supports women entrepreneurs.


SHE TRADE Event in Abuja

To network successfully in business, you have to seize every opportunity for interaction and take business advantage of it. Whenever you are in a gathering, meeting or an event, strive to present your business by first making yourself known, and then tactfully introduce your business.


Instantly become friendly to enable you to warm your way into the hearts of your potential customers/clients. You can then steer the conversation in the direction of exchanging phone numbers and business cards.

Also, do not take follow-up for granted when networking in business, as there are countless other competitors waiting to pounce on your targets.

When you establish a new contact or get a referral which you can hopefully add to your client base, develop a relationship in the best way possible.

Always be ready to make new contacts, and whenever you do, ensure to share information with one another towards mutually profitable business ends.

Engage people in conversations at cocktails parties, clients’ parties, alumni gathering/ meetings, schools, and universities, etc.

Always endeavor to sell yourself-and by extension, your business- by being a center of attention at every forum. Be outspoken; give speeches at gatherings to draw to yourself the needed attention as a means of enhancing your networking in business.

The most effective aspect of networking in business is to talk to people, attend social events to make you and your business known, and strive to introduce yourself properly on such platforms.

When you take the above steps, you will build a strong business network; you will learn from others and expand your knowledge and use others to promote your business.

In, business your NET WORTH is literally determined by the size of your NETWORK. So, you get up and work towards the success of your business by engaging in networking and see your business rapidly GROW.

Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

  • 1

Leave a Reply

Your email address will not be published. Required fields are marked *

three × 4 =