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Observation for Business Opportunities

We have established that you are a business and that we are all business people one way or another, remember? It is therefore high time you started engaging your senses more profitably, business-wise. One very instrumental aspect of this sense-engagement is observation. Whatever environment you find yourself in, it is important to keep your senses alert. The first stage of a business idea is the OPPORTUNITY stage. We look for opportunities and opportunities do present themselves sometimes. Either way, we have to SEE, HEAR, SMELL, TASTE and FEEL opportunities to be able to grab them. Somebody saw that traffic jams are an opportunity to make fast sales of commodities like water, took it, and today hawking in traffic has become an industry of its own. Perhaps the person felt a need or heard somebody complain about one.

Businesses are established to respond to needs. As we go about our day-to-day activities there is always something missing. It however, takes the keenly observant person to analyse the situations and discover such needs. Once such a discovery is made, a business opportunity is born. What is not available in a specific location or environment can be provided, needs can be met and problems can be solved where there are any. Diverse opportunities can be found in our physical and social environments with careful observation.

During an event, something might be lacking. In your household also, you can engage in an activity that will win you a business fovour, maybe from your father, mother uncle or any other member of the family in the position to provide you money to get a business started. A lazy child who depends solely on his/her parents without thinking of what to give in return has no future in business. However, a child who assists his/her parents with chores like cleaning their shoes, washing their cars and ironing their clothes without being compelled to do so, is being sensitive to needs, and stands to benefits the rewards that go with such. 

As a Wife, you are also advised to be observant in order to identify your husbands’ needs in the house. Strive to always brighten his mood and also go the extra mile to keep him pleased. Even the simplest tasks like cooking his favorite meals and seeing him off to the car can work wonders in terms of rewards. Your meticulous attention to these details is something you can transfer to the business world.

At your school, there could be needs which will provide opportunities for business. You can take such opportunities without having them interfere with your studies. There is a story of a male student on a university campus who observed that students used to go off campus to cut their hair, so he decided to purchase a clipper and other simple items, and then began to cut the students’ hair at a small corner in the hostel. From this, he began to get more and more patronage.  He then bought more clippers and engaged other students who knew how to cut hair. Upon graduation, he approached the university authorities officially and became the sole owner of all the hair cut business on the campus. He observed a need and responded to it.

Be an observer of your environment and of any location you happen to find yourself in. Also, in your interactions with others, listen and watch out for needs, wants, challenges and frustrations and take business advantage of them. You may even politely and intelligently listen to the conversations and discussions of other people, especially in public places, for such opportunities.

Furthermore, when you observe, ask questions to acquire more information about your observations.  Bear in mind that THERE ARE NUMEROUS PROBLEMS IN THE WORLD that need to be solved, and that those problems are simply BUSINESS OPPORTUNITIES IN DISGUISE.

Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

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