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There is a time and a season for everything in life, including business. Just like there are seasons for planting and those for harvesting in farming, there are also seasons for planting (investment) and harvesting (reaping the returns on investment) in business. Investment in business can be short or long- term.

Before investing in any business, it is vital to study the atmosphere around it, to determine whether it is favorable or not to plant (invest) at a particular time.

To be successful in business you have to be a good timer. For example, during the dry season, no one plants crops that need rainfall to germinate and thrive, except if there is provision for irrigation. However, when it begins to rain and the conditions get more favorable, every farmer, regardless of educational status, knows that the time is right to begin planting. Similarly, in business, it is important to work with time and season, and also to strive to be at the right place at the proper time.

Foresight and proactive action are also very important, provided that those are within the consideration of TIME.

For instance, when the prices of stocks and shares in the market are low, you can buy or invest in them so that in due time, you can sell them and get a profitable return on your investment.

Certain commodities are in high demand in certain areas and in certain seasons. Always be prepared to take advantage of market opportunities, stay alert to business information and be prompt to act on such, especially those that will yield returns, so that you will not miss out.

Business opportunities hardly resurface whenever they are gone. There is a cliché that “OPPORTUNITY COMES ONLY BUT ONCE.

Timing also has to be done within the ambit of the availability of funds and other resources. When money comes at a particular time, take advantage to invest in a business of your choice, depending also on the forces of demand and supply.

Make sure you do not mismanage the money because that amount of money may not come your way for a long time, therefore that moment is the right time for you to start up the business that you have long desired to start but was constrained by unavailability of funds.

Timing is a fundamental principle in business. Failure to observe this principle and apply it carefully in business can be a great undoing.

Business occurs within time, BUT THE TIME ALWAYS HAS TO BE JUST RIGHT.

Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

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