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The environment chosen for a business operation plays a lot of roles in its fate. Your working or business environment has to do with all the surroundings when doing business, including the physical space, the socio-cultural, economic and political factors, and even the psychological elements that revolve around the business.

Geographically, you need to choose a location where your business can thrive best. On its part, such a location has to be as friendly and conducive as possible. It is important to carry out a research/survey on the area in terms of its viability and suitability to your business. If possible, try to know as many people as possible in that area personally, including their addresses and what they do. Interact with them at every opportunity. In business there is no knowing your environment TOO WELL, as there is always something new and useful to learn.

You also have to create part of the environment you want to do business in. The immediate physical surroundings of your business have to be neat and attractive. Also, Place a distinct sign in the location for easy identification to customers and clients. Within the interiors of your office, shop or factory, you should arrange things in an orderly manner, including the procedures and protocols needed for an effective and easy operation of your business activities. For example, make provision for security personnel at the entrance of your business premises if you can afford it. At the reception, if any, ensure to register names, telephone numbers and other relevant data of visitors and customers/clients.

In a business place where staff and even visitors, clients and customers need to change their dresses, it is important to make provision for changing rooms and wardrobes. Whatever the nature of business, the staff running it must be very neat in appearance. Staff must be motivated to make efforts to smell good. This last point is important for those who work in restaurants and at other places where edibles are sold, as well as those whose businesses bring them in very close physical contact with their clients and customers.

The business place and setting must be roomy and well ventilated. It must not be tight and congested, as this can make the people around feel uncomfortable, endanger health, and ultimately slow down productivity. The floors must free of grease, oil and other hazardous elements.

Socially and psychologically, the work environment has to be welcoming and convivial, as this keeps workers mentally sharp and psychologically balanced, while also appealing to the right senses of customers and clients.


Susan R. George

Susan is the Founder and CEO of Rotdinnah Business Blog. She is an Ex-Civil Servant, Business Consultant, and Entrepreneur who has a passion for mentoring young persons and retirees on the importance of going into business. She believes that business is the best avenue for maximizing potentials, achieving financial success and providing sustainable means of livelihood

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